It is important for you to understand if responsive website or mobile app is required for your buisness. With the introduction of smart phone, most of the web traffic comes from mobile devices. Since the year 2017, the number of mobile phone users has increased exponentially.
Currently almost more than 55 percent of global web traffic is coming from the mobile devices. Most companies have started to utilize technology and moving towards latest digital models of business, considering all the facts, one can easily say that more people will use their mobile phones for business purposes in the coming future.
No matter what type of business you own, your company needs a responsive website or a mobile app in order to reach to its target audience.
Mobile websites and mobile apps mostly look alike from a layman’s point of view but in real both are very different from budget, target audience and location. In order for you to understand, which medium can be ideal for your business needs, we have highlighted few important things that can help you to make a better decision.
Mobile Apps
Local apps are mostly based on Android or iOS operating systems and because they offer solutions to their users from specific location, they can be considered as more useful, responsive and faster as compared to mobile websites.
User Experience of Mobile Apps
User engagement becomes a lot easier and swift.
Apps offer a better way of engagement and interaction for its users. Rather than surfing through different pages and buttons, an app offers more compact view to its users. Moreover, the app allows its users to use specific features, making it a lot easier to manage.
For example a user can easily view pictures and videos on Instagram but cannot upload anything without having an account on it or installing it.
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Customization
Right after downloading an app, the app asks its users to customize it according to their requirements. Furthermore, the app tracks the user engagement and then offers updates + recommendations accordingly. Apps are designed according to the requirements of their users.
To increase brand loyalty the apps send customized messages/notifications to the users according to their interests, behavior, engagements and location.
Customized notifications and messages improve the communication, conversion and engagement rate for a business app. Customization makes it easier for a user to use the app according to his/ her choice and preference.
Can be used without Internet
Although numerous apps need internet connection to operate such as Facebook or Instagram but there are some apps which offer basic functionality and content to the users without Internet. This way a user can use an app even if he/she is offline.
Responsive Interface
Mobile apps offer a very responsive interface to its users, making it a lot easier for the users to complete their desired tasks. Mobiles are very addictive; a responsive app with good interface can make it very addictive for its users. If an app is developed to perform a certain function or to fulfill certain requirement then its users only expect particular functionality from it or a solution.
For example Uber Eats app is used to order food items only. On the other hand, most responsive websites cannot offer functionality according to the requirements of its users.
Can Access Your Mobile Device
Mobile Apps can access numerous built-in device features such as Camera, GPS, Location or sometimes Picture/ Video Gallery. This thing can offer convenient and enhanced user experience. For instance a food delivery app or a retail app accesses the GPS location of the customer in order to deliver the ordered product.
Mobile Websites for Business
Websites develop for mobile users to showcase businesses are the websites that are easily accessed through different devices and can accommodate different screen sizes. In other words a good responsive website is a normal website (like every other websites available on the web) that can be accessed on mobile phones.
User Experience
Can be accessed from Any Device
The best thing about a mobile website is that it can be accessed from any device or computer regardless of the Operating System. On the other hand mobile apps require mostly android or iOS platforms. Furthermore, a mobile website does not need any kind of download or installation and is mostly free to use.
Websites do not need updates
Unlike mobile apps, the responsive websites do not need updates and they save a lot of mobile storage space (HD). All the updates are done at the developers end because websites are easier to fix and manage.
Cost Friendly
Responsive websites take lesser time to get developed and they are cost effective as well. When it comes to development of an online platform, websites are more cost effective for a business instead of mobile apps.
Which one should you choose?
Statistically speaking, in the recent years and due to the Pandemic, people are more inclined towards offering services via internet by utilizing mobile apps. During the first half of the year 2021, the apps installs rate grew unimaginably and consumers have spent more than 50 billion USD worldwide.
A report has also mentioned that there were more than 70 billion first-time app installs during the first few months of 2020 and since then the count has increased significantly.
However, it is very important for you to understand your business objectives. If you are willing to offer good content to your target audience then a mobile friendly website is perfect for you but if you are willing to engage, communicate and deliver your products to your customers then mobile app is a good choice for you.
You can also think about getting a mobile app as well as a website. If you have planned it well, you can utilize them both to achieve your business goals because it is not always about the platform, it is how and what you are willing to achieve through them.
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